Tuesday, May 3, 2011

Universal Pictures Celebrates Their Highest Opening Weekend Movie Ever!



Smoking Fast and Furious's April opening record, Fast Five made off with a redline-busting $86.2 million at 3,644 locations over the weekend, beating its Sunday estimate by $2.6 million. The action sequel shot past Fast and Furious's $71 million start for a new franchise high, and it even saw smaller daily declines as the weekend progressed.


Fast Five more than doubled fellow Rio de Janeiro adventure, Rio ($39.2 million), to claim the biggest opening of 2011. It was also the second highest-grossing opening weekend outside of the summer and holiday seasons, behind Alice in Wonderland (2010)'s $116.1 million. If one counted Fast Five as the summer's start instead of Thor, as its marketing insisted, its gross would have ranked fifth among past summer kick-offs (Spider-Man 3 holds that record with $151.1 million).




With Fast Five, distributor Universal Pictures celebrated its biggest-grossing opening weekend ever, surpassing The Lost World: Jurassic Park's $72.1 million. However, adjusted for ticket price inflation, The Lost World is still Universal's champ at nearly $126 million, and Fast Five rates closer to The Bourne Ultimatum. Included in Fast Five's run were 244 IMAX venues, which contributed $8 million or nine percent of the gross. Universal's research showed that 56 percent of Fast Five's audience was male (about the same as Fast Four), 52 percent was under 25 years old (skewing older than Fast Four), 35 percent white (compared to Fast Four's 28 percent) and 33 percent Hispanic (down from Fast Four's 46 percent).


Great Job Fast Five!



Oh yeah, thanks to Fast Five out grosses 10 ++ mil, it ruins my accuracy of Derby Score in BOM. With great box office, if this movie drops 50% on weekdays, it will reach 126 mil by this Thursday. 150 mil domestically (US and Canada) would be an easy job as ABC for Fast Five, and yeah fast to reach 200 mil.

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